Roco Mamas Digital, DM Jack Parow delivers RocoMamas to Uber Eats customers by Retroviral Johannesburg

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Jack Parow delivers RocoMamas to Uber Eats customers

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Industry Catering & Fine Restaurants, Mobile applications, Taxi
Media Digital, Interactive & Mobile, Direct marketing
Market South Africa
Agency Retroviral Johannesburg
Creative Director Mike Sharman
Production 10th Street Media
Released November 2017

Credits & Description

Category: Transport
Media: Experiential
Category: Food
Brand: RocoMamas
Brand: Uber (Uber Eats App)
Geo: South Africa
Advertising Agency: Retroviral, Johannesburg, South Africa
Creative Director: Mike Sharman
Strategist: Binwe Adebayo
Head of content: Kathryn McConnachie
Client service: Cherry-Lee Bekker
Production: 10th Street Media
Executive Producer: Darren Kerr
Published: December 2017
Synopsis:
When you live in a student town, the two things you crave the most during exams are food… and a party. So, RocoMamas and Uber Eats teamed up to bring these essentials to life, at customer doorsteps. To communicate the two brands' partnership, for a two hour period in Stellenbosch, the RocoMamas store on Uber Eats offered customers the opportunity to order a meal, with the added incentive of Jack Parow - South African, global rapping sensation - being the delivery driver.