Uber Digital Year With Uber [image] by R/GA Singapore

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Year With Uber [image]

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Industry Taxi
Media Digital, Interactive & Mobile
Market Singapore
Agency R/GA Singapore
Released December 2017

Credits & Description

Alternative Title: #YearwithUber 2017
Media: Interactive
Link: https://www.yearwithuber.com/s...
Category: Travel, transport & tourism
Client: Uber
Agency: R/GA, Singapore
Country: Singapore
Synopsis:
Uber and R/GA Singapore have once again collaborated to create interactive and shareable visualizations of the way people moved across Asia-Pacific cities in 2017. Launching today, Year with Uber turns trip data into personalized, animated music videos, bringing to life memorable moments enabled by the ridesharing service in the past 12 months. A multitude of region-specific locations, instantly-recognizable scenarios and characters were designed for the 2017 experience, alongside a modular soundtrack allowing seamless splicing with the vibrant, stylized visuals. In all, there's a base of 5,000 story and song combinations, but when each rider generates their Year with Uber retrospective, content will not only be location-specific, it’ll be unique thanks to the complex, bespoke story engine built by R/GA Singapore. Users in Thailand see tuk-tuks, while those in Singapore encounter elaborately coiffed Tai Tais (wealthy aunties); for Aussies, the iconic Melbourne Cup and Sydney’s New Year’s Eve fireworks are a highlight, while in India the national sport of cricket features. Festivals and holidays are also represented, including Ramadan and Deepavali.