UNICEF New Zealand: Naughty or Nice? by Y&R Auckland for UNICEF (United Nations International Children’s Emergency Fund)

UNICEF New Zealand: Naughty or Nice?

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Industry Charities, Foundations, Volunteers, Human Rights
Media Digital, Interactive & Mobile
Market New Zealand
Agency Y&R Auckland
Executive Creative Director Josh Moore
Creative Director Scott Henderson
Creative Lisa Dupre, Vanessa Fowler-Kendall, Kieran Hope-Wilson
Designer Tim O'neill
Producer Kaz Kennedy
Photographer Matt Grace
Account manager Steph Patton
Released December 2012

Credits & Description

Category: Charities & appeals
Brand: Unicef New Zealand
Agency: Y&R New Zealand
Country: New Zealand
To get New Zealanders inspired about doing something good over Christmas, UNICEF showed them just how they'd behaved through 2012â¦on Facebook. Their app evaluated your posts for good (and bad) content, measured how much you'd interacted with friends (or ignored them), and created an overall rating of your Facebook behaviour for the year which was posted on your page for you and all your friends to see.


And if Santa found you a little bit lacking â there was an easy solution. Buying a UNICEF Inspired Gift achieved something truly positive over Christmas â and made a big difference to your score!

Category: Charities & appeals
URL: https://www.facebook.com/UNICEFNZ/app_490500880981057
Client: Unicef New Zealana
Agency: Y&R New Zealand
Country: New Zealand
Executive Creative Director: Josh Moore
Creative Director: Scott Henderson
Creative: Lisa Dupre
Creative: Vanessa Fowler-Kendall
Creative: Kieran Hope-Wilson
Producer: Kaz Kennedy
Photographer: Matt Grace
Designer: Tim O'Neill
Account manager: Steph Patton