UNICEF (United Nations International Children’s Emergency Fund) Digital PINNING THEIR HOPES by Weapon7


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Industry Charities, Foundations, Volunteers, Human Rights
Media Digital, Interactive & Mobile
Market United Kingdom
Agency Weapon7
Executive Creative Director Jeremy Garner
Creative Director Jason Cascarina, Anthony Mcginty
Art Director Janelle Feliciano
Copywriter Darren Searle
Released December 2012

Credits & Description

Advertiser: UNICEF
Agency: WEAPON7
Category: Viral Marketing
Advertising campaign: PINNING THEIR HOPES
Creative Director: Anthony Mcginty (Weapon7)
Art Director: Janelle Feliciano (Weapon7)
Creative Director: Jason Cascarina (Weapon7)
Account Director: David Kennedy-Cosgrove (Weapon7)
Copywriter: Darren Searle (Weapon7)
Executive Creative Director: Jeremy Garner (Weapon7)
Business Development Manager: Nisha Mandalia (Weapon7)

Brief Explanation
Pinterest has over 11 million users, pinning ‘wishlists’ of everything from designer fashions to must-have gadgets. We spotted an opportunity to shake up this community.We created the profile of a 13 year old girl from Sierra Leone and filled her board with much more urgent needs - food, water and a decent education.