by VML Atlanta for UNICEF (United Nations International Children’s Emergency Fund)

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Industry Charities, Foundations, Volunteers
Media Digital, Interactive & Mobile
Market United States
Agency VML Atlanta
Chief Creative Officer John Godsey, Debbi Vandeven
Executive Creative Director Maurizio Villarreal
Creative Director Roy Torres
Production Artifact Entertainment
Director David Grabias
Released November 2017

Credits & Description

Title: Furniture That Hides from Hurting
Client: UNICEF
Brand: UNICEF
Agency: VML
Agency: VML
Production Company: Artifact
Post Production Company: HERO Post
Post Production Company: Beast, Company3, Method
Post Production Company: 19 Below
Post Production Company: Raider Films

VML:
Global Chief Creative Officer: Debbi Vandeven
Chief Creative Officer, NA: John Godsey
Executive Creative Director: Maurizio Villarreal
Group Creative Director: Roy Torres
Chief Experience Officer: Juan Fernando Santos
Executive Director: Chris Edmondson
Executive Director: Chris Furse
Managing Director, Innovation Strategy: Tomas Gonsorcik
Group Planning Director: David Moreno
Director, Client Engagement: Heather Chappell
Senior Producer: Shaun Campbell
Production Business Manager: Betty Greiner
Channel Manager: Jaime Manela
Senior Copywriter: Michael Micetich
Associate Art Director: Gina Cassaro
Senior Designer: Mayela Mercedes
Design Director: Carlos Ordonez
Senior Copywriter: Kevin Lo
User Experience Designer: Lauren Meredith

UNICEF:
Head of Multimedia Strategy: Tanya Turkovich
Senior Producer: Priyanka Pruthi
Digital Marketing & Innovation: Nicholas Ledner

Artifact:
Director: David Grabias
Executive Producer: Susan Rued Anderson
Executive Producer: Anne Edgar
Line Producer: Joey Adwarny
Editor: Philip Owens

Executive Producer: Molly Baroco / HERO Post
Producer: Katie Janse / HERO Post
Editor: Alex Zustra / HERO Post
Assistant Editor: Britt Dunn / HERO Post
Executive Producer: Soraia Callison / Beast | Company3 | Method Atlanta
Colorist: Billy Gabor / Company3
Audio Engineer: Erich Netherton / Company3
Audio Engineer: Ryan Peoples / Company3
Post Producer: Shawn Ketchum / 19 Below
Post Producer: Pete Meyers / 19 Below
Editor: Ian Marceca / Raider Films

Category (TV, Interactive, etc.): Digital
Launch date: 11/1/17

UNICEF launched a new campaign that includes videos of unsuspecting parents being introduced to a new line of furniture called ‘hiding furniture.’ The mock creations include places for children to hide from abuse, whether it be sexual, physical or psychological. The intent is to bring attention to a new UNICEF report that includes shocking statistics of worldwide child abuse and the fact that most child abuse happens where kids feel the safest – in their own homes. “A lot of times children feel unsafe in their own home. It’s so prevalent now-a-days that children really need a place to escape and hide,” explains the actor portraying a salesperson in one of the videos. The videos encourage people to visit unicef.org/endviolence, where they can learn more about child abuse and how they can work for change.