Nukkad Printer Digital Puja Sightseeing by Monkey Wrench

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Puja Sightseeing

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Industry Shows, Events & Festivals
Media Digital, Interactive & Mobile
Market India
Agency Monkey Wrench
Creative Director Ashis Mridha
Art Director Tamal Talukdar
Released September 2017

Credits & Description

Advertised Brand: Nukkad Printer
Media: Digital
Advertising Agency: Monkey Wrench Communications Pvt. Ltd., Kolkata, India
Creative Director: Ashis Mridha
Art Director: Tamal Talukdar
Copywriter: Madhura Chakravarty, Suchetana Ghosh
Illustrator: Tamal Talukdar
Published: September, 2017
Puja Transport:
Durga got a boat ride.
What's your ride?
Looking for parking spaces this Pujo? Look for a public ride instead to avoid parking problems. To know more visit Kolkata Nukkad Pujo Guide.

Puja Sightseeing:
Spinning like a top.
Where will you stop?
With over 500 best pandals in Kolkata, which ones will make it to your list? Don't be confused. To know more visit Kolkata Nukkad Pujo Guide.

Puja Bites:
Om Nom Nom
Momos, rolls, aloo'r chop, chicken chow. Which festive hits will make it to your plate? To know more visit Kolkata Nukkad Pujo Guide.

Durga Puja is unarguably one of the biggest carnivals in India. But above all, it is the largest festival in Bengal marking the homecoming of the Goddess Durga.
Brief: To conceptualize and execute a digital campaign in order to promote the Kolkata Nukkad Pujo Guide- a go-to guide created by Nukkad Printer Kolkata. The purpose of the guide is to help people plan a hassle-free festive programme with regard to public transport, eateries and puja sightseeing.
Challenge: Durga Puja is a grand affair that brings the entire city of Kolkata to a standstill. Almost 5,000 marquees or 'pandals' occupy the streets of Kolkata and each pandal attracts around 300,000 people every day during the 5-day festive period. As a result, the city witnesses a stark dearth of parking spaces. Also, because of the massive crowd, people are often clueless when it comes to selecting from amongst the many eateries and pandals in the city.
Solution: Taking cues from the mythological and traditional elements of Durga Puja, we developed a digital campaign to drive people towards the Kolkata Nukkad Pujo Guide online.