USA TODAY by Fi New York, USA for Usa Today

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USA TODAY

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Industry Online Press, Media & Information
Media Digital, Interactive & Mobile
Market United States
Agency Fi New York, USA
Designer Dennys Hess
Released January 2013

Credits & Description

Advertiser: GANNETT
Agency: Fi
Category: Publications & Media
Junior Designer: Anatoliy Gromov
Designer: Dennys Hess
Developer: Erik Kallevig
Ux Designer: Adam Diehl
Ux Designer: Chris Sainsbury
Senior Producer: Julia Prior
Global Director Of Ux/Strategy: Irene Pereyra
Global Director Of Production: Stephen Carpi
Global Creative Director: Anton Repponen
Intermediate Developer: Stephen Burgess

Brief Explanation
Timed to its 30 year anniversary, USA Today launched a radically redesigned website and boldly reimagined the way users interact with news online. The innovative page-turning site allows users to easily scroll left and right while reading articles, streaming videos or viewing photo galleries, transforming the experience of reading news online to that of reading a digital magazine. The experience of moving through the section fronts is smooth and uninterrupted, creating a delightful reading experience.The new design also integrates large and immersive ads effectively, modernizing the canvas for digital advertising.