Vail Resorts: Vail Resorts EpicMix 2011 by SapientNitro USA for Vail Resorts

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Vail Resorts: Vail Resorts EpicMix 2011

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Industry Transport, travel & tourism, Hotels & Resorts
Media Digital, Interactive & Mobile
Market United States
Agency SapientNitro USA
Creative Group Head Robb Stevenson
Executive Creative Director Anthony Yell
Designer Casey Sheehan, Rebecca Reuben, Lani Choi - Mobile, Giselle Hernandez - Web
Released December 2011

Credits & Description

Vail Resorts, Inc. worked with SapientNitro to help design the revolutionary changes to its much-heralded EpicMix program and application for its second ski and snowboard season. The launch of the Second Generation EpicMix builds upon the success of the first season and adds critical new functionality â including photos â to offer an even more rewarding and thrilling mountain experience for guests.



Following the success of the first season of EpicMix, Vail Resorts turned to SapientNitro to help design new ways to enhance the guest experience and improve upon the existing platform by adding new features and functionality. These changes are already appealing to a broader audience, including the destination traveler.



The second generation of EpicMix adds a new dimension with the addition of digital photos, allowing skiers to capture, connect and share their âexperience of a lifetimeâ with friends and family. With a scan of their pass, guests can have professional photos taken by a Vail Resorts EpicMix photographer automatically delivered to their EpicMix account. Other new features include the ability to purchase high-resolution digital versions of professional photos, a Mountain Remix collage tool which creates a unique visualization of the guestâs mountain experience, enhanced motivational and reward-based interaction, broadened social sharing capabilities and more.

Category: Travel, transport & tourism
Client: Vail Resorts
Agency: SapientNitro
Country: United States of America
Executive Creative Director: Anthony Yell
Creative Group Head: Robb Stevenson
Experience Director: Lwee Tay - Web
Experience Director: Albi Cecioni - Mobile
Designer: Casey Sheehan
Designer: Rebecca Reuben
Designer: Lani Choi - Mobile
Designer: Giselle Hernandez - Web