Barack Obama and Mitt Romney face off in a virtual boxing match by Mirum Miami for Barack Obama and Mitt Romney

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Barack Obama and Mitt Romney face off in a virtual boxing match

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Industry Culture, Leisure & Sport, Website
Media Digital, Interactive & Mobile
Market United States
Agency Mirum Miami
Producer Rodrigo Alberini
Released November 2012

Credits & Description

The battle for the U.S. Presidency is increasingly fierce and passionate. Then, try to imagine what it would be like to follow Democrat Barack Obama and Republican Mitt Romney in a boxing match in which punches thrown are controlled by Twitter users. This is the creation of Agência CASA's innovation laboratory in partnership with JWT, which incites voters and fans of the candidates, inviting them to a lively competition on a virtual ring.

The agencies connected a boxing match in real time to one of the most popular social networks – based on the classic toy Rock 'Em Sock 'Em Robots –, which measures how many times each candidate is mentioned. Simply go to the live stream via the link http://www.tweetpunchout.com.br to see who will win the elections on Twitter.
When Obama is mentioned in the social network, the blue robot lands a punch on his opponent. But for every tweet mentioning Romney the red robot is the one who throws a powerful punch on his opponent.
Creative Directors: Enoch Lam (Creative Director), Ricardo John (Chief Creative Officer), Mauro Cavalletti (Chief Integration Officer)
Technology Director: Felipe Gomide
Developers: Renato Gaspar, Renato Ramos, Antonio Alves Neto, Carlos Eduardo de Souza, Vicente Gomide
Art Direction: Ayres Landau
User Experience: Guilherme Goulart
Producer: Rodrigo Alberini
Art Producer: Paulo Setti