|Industry||Culture, Leisure & Sport, Website|
|Media||Digital, Interactive & Mobile|
Credits & Description
The battle for the U.S. Presidency is increasingly fierce and passionate. Then, try to imagine what it would be like to follow Democrat Barack Obama and Republican Mitt Romney in a boxing match in which punches thrown are controlled by Twitter users. This is the creation of Agência CASA's innovation laboratory in partnership with JWT, which incites voters and fans of the candidates, inviting them to a lively competition on a virtual ring.