SINGULAR MASTERPIECE by B-Reel, Ogilvy & Mather Beijing for Volkswagen

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SINGULAR MASTERPIECE

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Industry Cars, Website
Media Digital, Interactive & Mobile
Market China
Agency B-Reel
Agency Ogilvy & Mather Beijing
Production Magoo 3d Studios
Released June 2012

Awards

Spikes Asia 2012
Digital Cars & Automotive Silver

Credits & Description

Advertiser VOLKSWAGEN
Product VW PHAETON
Entrant OGILVY BEIJING, CHINA
Title SINGULAR MASTERPIECE
Advertiser/Client VOLKSWAGEN
Product/Service VW PHAETON
Links: http://www.our-work.org/vw/phaeton/
Entrant Company: OGILVY BEIJING, CHINA
Advertising/Web Design Agency: OGILVY BEIJING, CHINA
Name Company Position
Doug Schiff Ogilvy Beijing Executive Creative Director
Darren Crawforth Ogilvy Beijing Creative Director
Leo Liu/Michael Chu Ogilvy Beijing Creative Director
Xiao Kui Ogilvy Beijing Copywriter
Doug Schiff Ogilvy Beijing Copywriter
Michael Chu/Darren Crawforth Ogilvy Beijing Art Director
Cheng Geng/Li Zhi Ogilvy Beijing Art Director
Shin Yamaharu Ogilvy Beijing Programer
Michael Chu Ogilvy Beijing Designer
Han Wei Ogilvy Beijing Agency Producer
Susan Reud-Anderson Executive Producer
Lars Nordenson Producer
Johan Perjus Director
B-Reel Production Company
Magoo 3d Studios Cg/Vfx And Post Production
Henrik Jernberg Producer
Jens Lindgren Vfx Supervisor
Emil Meition/Frida Nerdal/Henrik Sandberg/Jens Lindgren Compositing
Jonas Stenquist/Pär Wahlund/Stefan Eriksson/Thomas Volkmann Animation
Plan 8 Music Composing/Site Sound Programing
Brief Explanation
This is an interactive website taking users through a seamless motion-control-created journey between the history, traditions and culture of Dresden, Germany, and Volkswagen's amazing Transparent Factory, where the Phaeton is built. The experience allows the user to travel back and forth between the elaborate scenes at a pace of their choice, gaining a deeper appreciation for how the Factory and way of making the Phaeton reflects the culture of the area. Additionally, users are able to stop at any one of 27 hotspots to delve into more detail about a given feature or point in history.