Volkswagen Digital SKIP AD TIPTRONIC by ALMAP BBDO Brazil

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SKIP AD TIPTRONIC

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Industry Automotive products, services and accessories
Media Digital, Interactive & Mobile
Market Brazil
Agency ALMAP BBDO Brazil
Executive Creative Director Luiz Sanches Jr.
Creative Director Bruno Prosperi
Art Director Andre Leotta Almapbbdo
Copywriter Leo Avila E Caio Lekecinskas
Account Supervisor Aline Padovani
Released March 2013

Credits & Description

Advertiser: VOLKSWAGEN
Agency: ALMAPBBDO
Category: Video
Account Supervisor: Aline Padovani (AlmapBBDO)
Executive Marketing Manager: Artur Martins (Volkswagen)
Copywriter: Leo Avila (AlmapBBDO)
Executive Creative Director: Luiz Sanches (AlmapBBDO)
Chief Creative Director: Marcello Serpa (AlmapBBDO)
Tecnology Director: Fernando Boniotti (AlmapBBDO)
Co Creative Director: Sandro Rosa (AlmapBBDO)
Co Creative Director: Luciana Haguiara (AlmapBBDO)
General Media Director: Paulo Camossa (AlmapBBDO)
Digital Media Director: Kaue Cury (AlmapBBDO)
Head Of Broadcast Production: Vera Jacinto (AlmapBBDO)
Art Director: Andre Leotta (AlmapBBDO)
Creative Director: Bruno Prosperi (AlmapBBDO)
Project Manager: Denise Aya (AlmapBBDO)
Account Director: Filipe Bartholomeu (AlmapBBDO)
Marketing Manager: Herlander Zola (Volkswagen)
Head Of Broadcast Production: Rafael Motta (AlmapBBDO)
Creative Director: Renato Simoes (AlmapBBDO)

Brief Explanation
In order to promote the New Beetle's DSG Tiptronic gearbox, we created an action on YouTube. It got rid of one of the most boring things on the internet: waiting to be able to click on the "skip ad" option. After 5 seconds, the video automatically interrupted the commercial for you.