Detourist by DDB Toronto, Tribal Toronto for Volkswagen

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Detourist

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Industry Cars
Media Digital, Interactive & Mobile
Market Canada
Agency DDB Toronto
Creative Director Rob Sturch
Art Director James Leake
Copywriter Jamie Spears, Kyle Waye
Agency Tribal Toronto
Released August 2015

Credits & Description

When people need a car that's fuel efficient, they don't immediately think of diesel. But Volkswagen's TDI Clean Diesel engines aren’t just more efficient, they’re also more fun to drive. We needed to get drivers to consider our TDI offering by showing the enjoyment that this unique combination of performance and efficiency brings. To showcase the enjoyment that Volkswagen's TDI Clean Diesel technology delivers, we created a route generator that doesn't just take you on the most direct route the one that's sure to end in regret it's going to give you the best route. The route with the sights, the sounds and yes, the distance that only TDI Clean Diesel drivers can enjoy, thanks to Volkswagen.Agency: DDB Toronto
Category: Automotive
URL: http://www.vwdetourist.ca
Client: Volkswagen Canada
Agency: DDB Canada Toronto / Tribal Worldwide Toronto
Country: Canada
Chief Creative Officer: Cosmo Campbell
Creative Director: Rob Sturch
Copywriter: Jamie Spears
Copywriter: Kyle Waye
Art Director: James Leake
Assoc Creative Director: Benjamin Playford
Agency Producer: Stefan Fabich
Agency Producer: Wes Schyngera
Account Director: Sam Sakhavarz
Strategists: Brandon Smith, Peter Hand
Lead Designer: Jeff Vermeersch
Tech Director: Dylan Dempsey
UX: Sean Walsh
Social Media Director: Ed Lee
Senior Social Cultivator: Nathan Cordery
Media Agency: Mediacom