Walkers Digital Deep Ridged by AMV BBDO London

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Deep Ridged

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Industry Confectionery & snacks, Chips
Media Digital, Interactive & Mobile
Market United Kingdom
Agency AMV BBDO London
Executive Creative Director Paul Brazier
Creative Director Colin Jones
Art Director Michael Thomas Jones
Copywriter Charlotte Adorjan
Producer Abbie Mclean
Photographer Kess Bohan, Daniel Wheldon, Matt North
Released June 2012

Awards

FAB Awards 2013
Experiential Campaigns Confectionery & Snacks FAB Award

Credits & Description

Advertiser: PEPSICO
Agency: ABBOTT MEAD VICKERS BBDO
Category: Special Build
Advertising campaign: DEEP RIDGE
Copywriter: Charlotte Adorjan
Creative Director: Colin Jones
Other Credits: Director: Rebel
Other Credits: Editor: Adam Hutchings
Photographer: Kess Bohan
Other Credits: Production Co Outsider
Photographer: Daniel Wheldon
Producer: Abbie Mclean
Photographer: Matt North
Art Director: Michael Jones
Executive Creative Director: Paul Brazier

Ambient Execution Description
We built a massive 22x26m Deep Ridged crisp, which also happened to be Britain’s tallest ever free standing climbing wall. We then challenged the Great British public to ‘Take on the Deep Ridged’ crisp for themselves and prove exactly how Epic it was.