Walt Disney Digital Free the Goat by Disney's Yellow Shoes Creative Group

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Free the Goat

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Industry Leisure Parks
Media Digital, Interactive & Mobile
Market United States
Agency Disney's Yellow Shoes Creative Group
Creative Director Will Gay
Art Director Matt Stewart
Copywriter John Mccall
Released March 2013

Credits & Description

Media: Online
Category: Recreation & Leisure
Brand: Walt Disney Parks and Resorts
Geo: Americas, United States
URL: http://freethedisneygoat.com

Social media campaign designed to engage the viewer in the plight of Billy the goat who wants to be set free from his day job, an animatronic at Walt Disney World.

Advertising Agency: Disney's Yellow Shoes Creative Group, Orlando, FL, USA
Creative Director: Will Gay
Art Director: Matt Stewart
Copywriter: John McCall
Additional credits: Nomadic / Prizelogic
Published: March 2013