Warburton's Digital Warburton's Bread: Toastcard by BETC London

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Warburton's Bread: Toastcard

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Industry Bread
Media Digital, Interactive & Mobile
Market United Kingdom
Agency BETC London
Creative Director Creative Partner Neil Dawson
Art Director Jonny Plackett
Copywriter Jonny Plackett
Production Boxlight Media
Released February 2012

Credits & Description

Warburtons, the UKâs number one branded baker, is to launch a new social media campaign as part of its wider Breakfast push, that aims to brighten up the nationâs mornings. Be it a loved one, a faraway family member, or a poorly friend, you can toast the day together with Warburtons brand new Toastcard app â a Facebook app created by creative agency BETC London that lets you cheer someone up by sending them some virtual Warburtons toast inscribed with your personalised message.

Each viral slice of Warburtons toast can be fully customised with an illustration or message that is guaranteed to bring a smile to the receiver's face â whether it be a heart for Valentine's Day, message of support, or even just a simple good morning - all made using the virtual butter knife and a selection of delicious spreads.

Category: Food
Agency: BETC London
Production: Boxlight Media
Country: United Kingdom
Creative Director: Neil Dawson
Art Director: Jonny Plackett
Copywriter: Jonny Plackett
Account Director: Romilly Martin