Canines Inc. Digital Dognition by McKinney Durham

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Industry Software & Multimedia Productions, SaaS, Household maintenance & pet products
Media Digital, Interactive & Mobile
Market United States
Agency McKinney Durham
Associate Creative Director Will Dean
Art Director Raleigh Felton
Copywriter Robyn Gunn
Designer Matt Lawson
Released February 2013

Credits & Description

Media: Online
Category: House, Garden & Pets
Agency: McKinney
Brand: Canines Inc.
Geo: Americas, United States
In five months, Canines Inc. and McKinney conceived, designed and launched Dognition, a Web-based canine cognition assessment tool. The Dognition Experience is designed for curious dog owners seeking deeper relationships with their dogs. After playing science-based games with their furry friends and completing a personality questionnaire, subscribes are given a Dognition Profile summarizing their dog’s unique cognitive style. And it all contributes to research that furthers the study of dog cognition throughout the world.

Advertising Agency: McKinney, Durham, USA
Chief Creative Officer: Jonathan Cude
Associate Creative Director: Will Dean
Art Director: Raleigh Felton
Experience Designer: Carmen Bocanegra
Designer: Matt Lawson
Data visualization: Nick Jones
Copywriter: Robyn Gunn
Director of Interactive Production: Nora Mishriky
Senior Interactive Producer: Nicole Kuhnlein
Broadcast producer: David Berngartt
Development Team
McKinney: Matt Hisamoto
QA: Joe Levinski
Dognition: Lee Midyette, Scott Loftin, Igor Brezac
Smashing Boxes: Brad Bardin, Brittany Glover, David Ivy, Alex Belyaev, Reed Law, Dante Passera