Webroot: The Holiday Party Sobriety Test by TDA_Boulder for Webroot Internet Security

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Webroot: The Holiday Party Sobriety Test

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Industry Software & Multimedia Productions, SaaS
Media Digital, Interactive & Mobile
Market United States
Agency TDA_Boulder
Creative Director Thomas Dooley, Jonathan Schoenberg
Art Director Barrett Brynestad
Released December 2011

Credits & Description

The Holiday Party Sobriety Test fronm TDA-Boulder tactfully suggests out-of-home occasions when you might be better off sharing a bite to eat than an ill-advised tweet.

On opening, the app asks you to spin the wheel to select one of five random sobriety tests (hold phone level and still, ârollâ an onscreen ball, align two images, a shootout game). Score too low and the app uses Google technology to locate a convenient pizza, pharmacy, taxi or motel, depending on your impairedness. (Score too high and it suggests nearby hot spots where one so sober as you might have more fun. A bookstore, maybe?)

Category: Online services
Client: Webroot
Agency: TDA_Boulder
Country: United States of America
Campaign file: Download campaign file
Creative Director: Jonathan Schoenberg
Creative Director: Thomas Dooley
Art Director: Barrett Brynestad
Interactive Creative Director: Wes Schauble
Associate CD / Copywriter: Jeremy Seibold
Production company: Rage Digital (mobile programming)
Production company: 14four (programming)