webuyanycar.com Digital Library by Brothers & Sisters London


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Industry Automotive products, services and accessories
Media Digital, Interactive & Mobile
Market United Kingdom
Agency Brothers & Sisters London
Senior Art Director Robbie Ferrara
Senior Copywriter Rory Robinson
Photographer Kent Williams
Typographer Ricardo Stoco
Released January 2018

Credits & Description

Category: Professional Services
Client: We Buy Any Car
Brand: We Buy Any Car
Media: Online
Country: United Kingdom
Advertising Agency: Brothers And Sisters, London, Uk
Senior Art Director: Robbie Ferrara
Senior Copywriter: Rory Robinson
Account Director: Amanda Wright
Senior Account Manager: Nadine Abeledo
Agency Tv Producer: Kate Banks
Agency Print Producer: Seb Roskell
Photographer: Kent Williams
Director / Production Company: Andrew Gaynord/ Mindseye
Editor: Mark Davies
Voiceover: Tim Key
Typographer: Ricardo Stoco
Dop: Jamie Cairney
Date: January, 2018
The second ad in the major new campaign for webuyanycar.com launches - starring much-loved celebrity Phillip Schofield.
Created by Brothers and Sisters, the second ad, ‘Library’ – one of a series of tongue-in-cheek ads where viewers secretly follow Schofield as he goes about his daily life, problem-solving and being lovely to everyone he meets, while webuyanycar.com obsesses over how great he is, and strives to be just like him - features Phillip Schofield zip-wiring in at speed to open a library. Phillip cuts the ribbon and dashes off again, with the voiceover stating that whilst webuyanycar.com may not be as ‘quick as Phill’, you could sell your car within an hour of getting a quote.
The campaign, which launched with a 60-second TV teaser in December, uses the new strapline “So Quick. So Simple. So Schofield.” and aims to prompt reappraisal of webuyanycar.com as “the most Phillip Schofield way to sell your car.”