Plan.Net Group Digital Whatsgerman [Single Image] 3 by, Serviceplan Munich

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Whatsgerman [Single Image] 3

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Industry Advertising agencies, Public awareness
Media Digital, Interactive & Mobile
Market Germany
Chief Creative Officer Markus Maczey, Alexander Schill
Executive Creative Director Axel Thomsen
Creative Director Bernd Nagenrauft
Art Director Andrea Prade
Copywriter Kathrin Vogl, Friederike Froehlich
Agency Serviceplan Munich
Executive Creative Director Michael Reill
Released November 2016


Ame Awards 2017
Use of Medium Mobile / Cellular / Hand-Held Device: Germany Ame Gold Medallion
Use of Discipline Interactive: Germany AME Silver Medallion

Credits & Description

Agency: Serviceplan
Country: Germany
Global Chief Creative Officer: Alexander Schill
Creative Director (Plan.Net): Bernd Nagenrauft
Copywriter (Plan.Net): Kathrin Vogl
Art Director (Plan.Net): Andrea Prade
Copywriter(Plan.Net): Friederike Froehlich
Chief Creative Officer (Plan.Net): Markus Maczey
Executive Creative Director: Michael Reill
Executive Creative Director (Plan.Net): Axel Thomsen
Account Manager (Plan.Net): Verena Wenisch
Graphic Design: Kevin Wiekowski
Creative Innovation Director: Franz Roeppischer
Creative Innovation Director: Lorenz Langgartner
SITUATION More than a million refugees arrived in Germany in 2015. They left behind everything and speak no German. They have to wait for an average of three months for a German course – but language is the most important thing for successful integration. IDEA WhatsGerman is the first-ever language course for refugees. Upon registration with your smartphone at, you’ll receive a lesson each day consisting of text, explanatory emojis and videos for pronunciation. Three courses that build upon each other are available to choose from: Course 1 – The Alphabet enables you to get to know the Latin alphabet. Course 2 – Daily Life makes daily living easier with useful vocabulary and short phrases about everyday themes like shopping. Course 3 – Basic Grammar offers an introduction to German grammar for advanced users. These courses were developed for WhatsApp together with language teachers. They are available in English, Arabic and soon other languages. WhatsGerman is promoted using flyers and posters in refugee homes, social media and reporting/PR.