|Industry||Apparel, Clothing & Footwear|
|Media||Digital, Interactive & Mobile|
Credits & Description
Wrangler through Stink, London has launched âMark Your Territoryâ, a new integrated advertising campaign promoting the FW11 Collection (Fall/Winter 2011), exploring the ways humans mark our territory using street art, graffiti, illegal carvings and body art. A short commercial defines âto mark its territoryâ as an action consisting of placing a recognizable sign to indicate the ownership of an areaâ, and points viewers to the campaign on weareanimals.com. The site invites viewers to interact with each scene, propelling models into their scenes.