WWF Digital National Sweater Day by John St, Radke Film Group, Tool Of North America

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National Sweater Day

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Digital, Interactive & Mobile
Market Canada
Agency John St
Director J.j. Adler
Creative Director Angus Tucker, Stephen Jurisic
Art Director Kyle Lamb
Copywriter Kurt Mills
Agency Radke Film Group
Agency Tool Of North America
Released January 2013

Credits & Description

Category: Public interest
Brand: WWF Canada
Agency: john st.
Country: Canada
National Sweater Day and john st urges Canadians to turn down their thermostat and wear a sweater for one day in an effort to conserve energy and reduce greenhouse gas emissions. According to WWF, if every Canadian lowered their thermostat by just two degrees Celsius this winter, it would reduce greenhouse gas emissions by four megatons. The "Granny Call Centre" program invites Canadians to visit SweaterDay.ca and register to receive a call, text or email from a granny on Feb. 7 reminding them to don a sweater and turn down the heat. This year's event also enables participants to choose from one of four types of grannies, ranging from "Sweet" and "Doting" to "Cranky"and "Guilt-tripping," to deliver the message.

Category: Public interest
URL: http://www.sweaterday.com/
Client: WWF Canada
Agency: john st.
Production: Tool of North America / Radke
Country: Canada
Director: J.J. Adler
Creative Director: Stephen Jurisic
Creative Director: Angus Tucker
Art Director: Kyle Lamb
Copywriter: Kurt Mills
Agency Producer: Mavis Huntley
Executive Producer: Dustin Callif, Miriana DiQuinzo
Head of Production: Simi Dhillon
Line Producer: Nick Sorbara
Director of Photography: Graham Beasley
Editorial: Chris Murphy, Relish
Audio House: Joey Serlin / Vapor Music

Account Service: Amelia MacGregor, Melissa Tobenstein
Brand Experience & Planning: Allison Coggins