Xbox Digital War of Wits, 6 by twofifteenmccann San Francisco

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War of Wits, 6

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Industry Video Games/Consoles
Media Digital, Interactive & Mobile
Market United States
Agency twofifteenmccann San Francisco
Chief Creative Officer Scott Duchon
Creative Director Neil Bruce
Senior Art Director Alper Kologlu
Copywriter Kyle Davison
Production Smuggler
Director Randy Krallman
Released October 2016

Awards

D&AD 2017
Writing for Advertising Writing for Digital Marketing Wood Pencil

Credits & Description

Agency: 215mccannn
Client: Xbox
Editor: Andy Mcgraw
Assistant Editor: Matt Berardi
Head of Production: Meagen Carroll
Executive Producer: Lauren Bleiweiss
Executive Producer: Ashley Mckim
Executive Producer: Susie Boyajan
Executive Producer: Patrick Milling Smith
Executive Producer: Brian Carmody
Executive Producer: Shannon Jones
Executive Producer: Brandon Romer
Managing Director: Marc Altshuler
Colorist: Dave Hussey
Color Producer: Liza Kerlin
Color Assistant: Jim Harmon
Mixer: Jeff Malen
Chief Operating Officer: Andrew Colon
Line Producer: Ian Blain
Production Company: Smuggler
Visual Effects Company: Electric Theatre Collective
Post Production: Cartel
Telecine: Company 3
Chief Creative Officer: Scott Duchon
Assistant Account Executive: Armando Melendez
Director of Strategy: Brian Wakabayashi
Brand Strategist: Ryan Ouyoumjian
Director: Randy Krallman
Director of Photography: Darko Suvak
Director of Business: Peter Goldstein
Director of Business Affairs: Mary Beth Barney
Post Executive Producer: Kate Hitchings
Lead Flame: Eric Mason
Producer: Scott Boyajan
2d Artist: Gretchen Capatan
2d Artist: Kevin Jones
2d Artist: Dave Damant
Recording Studio: Lime Studios
Graphic Animation: Adam Singer
Copywriter: Kyle Davis
Senior Art Director: Alper Kologlu
Creative Director: Neil Bruce
Agency Producer: Sarah Sweeney
Sound Designer: Brian Emrich
Account Director: Drew Porter
Senior Account Executive: Kevin John
Description:
This campaign for the real-time strategy game Halo Wars 2 brings characters from the futuristic fiction into the present day for the first time in franchise history.
The films depict alien General Atriox and human Captain Cutter locked in a war of wits. First in coach on a domestic short-haul flight where they spar over ownership of the armrest, and second on the lot of a used car dealership where they attempt to outwit each other over the sale price of a vintage automobile. The winner is, naturally, the one who best knows his enemy.