Xdress.com: Washroom signage by Spring for XDRESS

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Xdress.com: Washroom signage

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Industry Publishing, streaming & media, Online Retail & E-stores
Media Digital, Interactive & Mobile
Market Canada
Agency Spring
Creative Director Rob Schlyecher
Art Director Jeremy Grice
Designer Jeremy Grice
Released November 2009

Credits & Description

Client: Xdress.com is an online boutique for male cross dressers.
Problem: Lack of awareness and traffic to their website.
Solution: Create a memorable guerilla piece that can be easily applied
Function: Adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols.
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Designer: Jeremy Grice
Production: Stacey Barton