Xdress.com: Washroom signage by Spring for XDRESS

Adsarchive » Digital » XDRESS » Xdress.com: Washroom signage

Pin to Collection
Add a note
Industry Publishing & media, Online Retail & E-stores
Media Digital, Interactive & Mobile
Market Canada
Agency Spring
Creative Director Rob Schlyecher
Art Director Jeremy Grice
Designer Jeremy Grice
Released November 2009

Credits & Description

Client: Xdress.com is an online boutique for male cross dressers.
Problem: Lack of awareness and traffic to their website.
Solution: Create a memorable guerilla piece that can be easily applied
Function: Adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols.
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Designer: Jeremy Grice
Production: Stacey Barton

The Digital Advert titled Xdress.com: Washroom signage was done by Spring advertising agency for product: Xdress.com (brand: XDRESS) in Canada. It was released in Nov 2009.