|Industry||Car Dealers, Traffic safety, Against alcohol|
|Media||Digital, Interactive & Mobile|
|Agency||Beijing Dentsu Advertising Co.|
|Executive Creative Director||Liangyue|
Credits & Description
Based on the research about the accident from the World Health Organization (WHO), 50 to 60 percent of them result from the drunk driving in the worldwide and now the drunk driving has been considered as the main reason about the accident to death. In China, there are ten thousands of cases which are caused by drunk driving every year, and in the cases of the death of all the accidents, 50 percent of them related to the drunk driving. By right of their own brand strength, Yiche.com, which is the comprehensive professional website in the Chinese vehicle industry, wishes they could communicate with the public effectively and present the hazard about the drunk driving, in order to propose to forbid drunk driving. proposed to connect the harm after drunk driving and the real action of the drinker to present visually and directly, so that the public could get and understand the main idea and content at the first time.