|Industry||Charities, Foundations, Volunteers|
|Media||Digital, Interactive & Mobile|
|Executive Creative Director||Andy Fackrell|
|Creative Director||Aaron Goldring, Steve Kane|
Credits & Description
Women in New Zealand are paid 10% less, for doing the same job as men. To even out this inequality the YWCA Auckland decided men should be charged 10% more. Through TV, print, online, and experiential, this campaign highlights how absurd it is for the two genders to be treated differently when it comes to money.