Zesty Digital Zestygrams by BEING Los Angeles

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Industry Sauces
Media Digital, Interactive & Mobile
Market United States
Agency BEING Los Angeles
Art Director Annie Johnston
Copywriter Clay Summers
Account manager Pamela Lloyd
Production Green Dot Films
Director Richard Farmer
Executive Creative Director Patrick Oneill
Producer Geoff Clough
Photographer Douglas Friedman
Editor Dan Oberle @ Whitehouse
Production The Mission Studio
Released April 2013

Credits & Description

Kraft and BEING Los Angeles are unveiling a contemporary new campaign for Kraft Dressings called âLetâs Get Zesty.â
Featuring TV, print, online and social, the TVCâs launched exclusively on the Bravo entertainment network on April 1, during the popular Real Housewives of Orange County season premiere. In the TVC, you are introduced to the Zesty Guy (@thezestyguy,) the host of a parody cooking show, who demonstrates how to add a little zest to meal preparation. Each of the four TV commercials has a surprising twist at the end and reminds the viewer how they can put a little zest in everyday moments, while giving them a new way to look at dressings. Further online shorts will run on www.bravo.com and reflect some popular Bravo TV moments through their storylines.
Following the commercialâs debut, the Zesty Guy will make an appearance on Bravoâs Watch What Happens Live as Andy Cohenâs guest barman. At the website www.getmezesty.com consumers can create digital Zestygrams, personalizing and customizing messages featuring the Zesty Guy to send to friends.
Print will also run in popular womenâs magazines, including People, Glamour, Cosmopolitan and US Weekly.
Category: Food
URL: http://www.getmezesty.com
Client: Kraft
Agency: BEING Los Angeles
Production: Green Dot Films
Country: United States of America
Director: Richard Farmer
Photographer Producer: Kids With Candy
Chief Creative Officer: John Norman
Executive Creative Director: Patrick O'Neill
Art Director: Annie Johnston
Copywriter: Clay Summers
Producer: Geoff Clough
Head of Art: Jigisha Bouverat
Assoc Creative Director: Lindsey Montague
Executive Producer: darren Foldes
Executive Producer: rich pring
Agency Executive Producer: Richard O'Neill
Account Director: Shannon Franqui
Group Account Director: Jennifer Nottoli
Planner: Whitney Martinez
DoP: Shawn Kim
Editing Company: The Whitehouse Post
Post production: The Mission Studio
Agency Producer: Tim Newfang
Editor: Dan Oberle
Photographer: Douglas Friedman
Retoucher: Arthaus
Print Producer: Kim Callahan
Account team: Francesca Nunez
Music + Sound Production: Massive Music
Account manager: Pamela Lloyd
Executive Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Art Producer: Kay Gautraud
Project Manager: Holly Prine
Executive Digital Producer: Peter Bassett
Associate Digital Producer: Kiley Story
Group Planning Director: Lorraine Ketch
Digital Planning Director: Romain Naegelen
Digital Strategist: Sruti Dhulipala
Digital Strategist: Tyler Gaul
Community Manager: Luke Yun
Community Manager: Jessica Zeller