The Subway Grill Shelf, 1 by Cheil Seoul for Burger King

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The Subway Grill Shelf, 1

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Industry Fast food
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient, Case study
Market South Korea
Agency Cheil Seoul
Released January 2017

Credits & Description

Cheil, Seoul has leveraged the existing subway luggage shelves to create an optical illusion as if passengers were underneath Burger Kings grill in this outdoor campaign.
Category: Food
Brand: Burger King
Agency: Cheil
Geo: South Korea
Additional Info: Ambient
Media: Outdoor
Advertising Agency: Cheil, South Korea
Creative: Dongeon Lee
Published: January 2017