CNN Outdoor, Ambient, Case study TAPE by Heimat Berlin

TAPE

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Industry TV Channels/Radio Stations and Programmes
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient, Case study
Market Germany
Agency Heimat Berlin
Creative Director Myles Lord
Art Director Carsten Schubert
Copywriter Nikolai Diepenbrock
Producer Jessica Valin
Account Supervisor Andreas Mengele, Holger Hennschen
Typographer Erik Prautsch
Illustrator The Triad Team, El Bocho
Released November 2009

Awards

Cannes Lions 2010
Outdoor - Bronze

Credits & Description

1 of 2 Campaign
Type of Entry: Ambient
Category: Ambient: Special Build
Title: TAPE
Advertiser/Client: CNN INTERNATIONAL
Product/Service: NEWS CHANNEL
Entrant Company: HEIMAT Berlin, GERMANY
Advertising Agency: HEIMAT Berlin, GERMANY
Chief Creative Officer: Guido Heffels
Creative Director: Myles Lord
Copywriter: Nikolai Diepenbrock
Advertiser's Supervisor: Jörg Buddenberg
Planner: Andreas Mengele
Account Manager: Till Hopf
Account Supervisor: Holger Hennschen/Andreas Mengele
Producer: Jessica Valin
Art Buyer: Jessica Valin
Art Director: Carsten Schubert
Illustrator: El Bocho/Team
Typographer: Erik Prautsch
Description of Ambient execution:
“Go beyond borders”: the new slogan from CNN International was launched at the end of 2009 as part of an ambient concept to mark the anniversary of the fall of the Berlin Wall. The event was highly befitting for CNN’s new slogan.
The core medium: 40 kilometers of adhesive tape marking the former border between East and West Berlin. The tape was used as a carrier for CNN’s message and was highly visible to the scores of international visitors who came to the city for this special event. The concept encompassed well-known locations along the Wall as well as long-forgotten sites and places that have now been replaced with newer buildings.
Along the red line, the tape artist EL BOCHO depicted places and images that people would remember: the Potsdamer Platz subway station where trains once ran under the wall, a pub in West Berlin where a badly-injured refugee from the GDR sought shelter, tanks at Checkpoint Charlie along with legendary escapes by plane, through tunnels and on foot.