OTTOGI Outdoor, Ambient, Case study Skirt by Adrich, Korea, STEREOTYPE


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Industry Diet Meals & Products, Pre-Cooked Meals & Frozen Food, Pasta
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient, Case study
Market South Korea
Agency Adrich, Korea
Creative Director Eun Myung Hee
Copywriter Park Se-Ra, Son Eun-Young
Released February 2011

Credits & Description

Advertiser: OTTOGI
Product/Service: CUP NOODLE
Agency: ADRICH
Date of First Appearance: Apr 18 2011
Entrant Company: ADRICH, Seoul, KOREA
Chief Creative Officer: Jung Man-Suk
Executive Creative Director: Kim Jae-Hoon
Creative Director: Eun Myung-Hee
Copywriter: Park Sera/Son Eun-Young
Art Director: Hwang Dong-Eun/Yang Ji-Hyun/Jang Yoon-Ho/Hong Ah-Reum
Photographer: Duke Lee/Lee Wook-Hyung
Advertiser's Supervisor: Choi Seong-Keun
Producer: Chio Eui-Kyung/Jeon Jin-Soo/Sung Han-Seoung
Account Manager: Jang Seon-Suk
Planner: Hwang Chi-Hoon
English Translation of Main Headlines
CUP NOODLE is diet food and made for women who want to get themselves into shape. besides, CUP NOODLE is a great help to diet indeed. because this is low in calories, with only 120kcal per a cup.
so we made headline "120kcal CUP NOODLE DIET".