IBM Outdoor, Ambient, Case study Unboring Tips by Ogilvy Sao Paulo, Studio Great!

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Unboring Tips

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Industry IT Solutions & Professional Networks
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient, Case study
Market Brazil
Agency Ogilvy Sao Paulo
Creative Director Miguel Genovese, Marcio Fritzen
Art Director Lucas Cordeiro, Edgard Vidal
Copywriter Thómas Fernandes, Flavio Bacellar, Júlia Rebouças
Producer Lais Pereira, Cecilia Taioli
Agency Studio Great!
Released May 2016

Credits & Description

Agency: Ogilvy, Brasil
Media: Interactive
Category: Online services
Client: IBM
Agency: Ogilvy
Production: Studio Great!
Country: Brazil
Project Manager: Priscilla Saikai
Project Manager: Denise Kotsubo
Chief Creative Officer: Claudio Lima
Creative Director: Miguel Genovese
Creative Director: Márcio Fritzen
Art Director: Lucas Cordeiro
Art Director: Edgard Vidal
Copywriter: Flávio Bacellar
Copywriter: Júlia Rebouças
Copywriter: Thómas Fernandes
Producer: Cecilia Taioli
Producer: Lais Pereira
Production company: Usina Reality
Account Director: Bruno Perez
Planner: Rafael Liou
Planner: Bárbara Bueno
Sound Studio: Banda Sonora
Lead Animator: Gian Cagni
Lead Animator: Thiago Bancaro
Lead Animator: Tulio Inoue
Account team: Laysa Martins
Account team: Milena Frias
Head of Production: Rafael Rosi
IBM Cloud may provide the most various insights but only a few people consider using it in their routine.In order to make tangible its solutions, we have created a panel that analyzes real-time data to deliver unusual travel tips right before passengers' boarding.By accessing the airport's database we have identified flights schedules and boarding gates, predicting when someone would pass by and their destination. This was crossed in real-time with information about the city such as weather forecast, cultural and sport events delivering targeted individuals only the best tips that go beyond travel guides.