Natura Cosmetics Outdoor, Ambient, Case study Scented Banner by ID Sao Paulo

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Scented Banner

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Industry Hygiene & Personal Care Products
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient, Case study
Market Brazil
Agency ID Sao Paulo
Art Director Domenico Massareto
Released April 2010

Awards

Cannes Lions 2010
Outdoor - Bronze

Credits & Description

Type of Entry: Ambient
Category: Ambient: Small Scale Special Solutions
Title: SCENTED BANNER
Advertiser/Client: NATURA
Product/Service: KAIAK MENS FRAGRANCE
Entrant Company: ID\TBWA São Paulo, BRAZIL
Advertising Agency: ID\TBWA São Paulo, BRAZIL
Chief Creative Officer: Domenico Massareto
Copywriter: Domenico Massareto
Planner: Igor Puga
Account Supervisor: Renata Carvalho
Producer: Pixellabs
Art Director: Domenico Massareto
Other Credits: Rodrigo Lazaro/Natalia Gouvêa/Priscila Garcia
Date of First Appearance: Apr 11 2010 12:00AM
Description of Ambient execution:
A custom hardware, plus a software plug-in installed in more than 270 computers on 15 Lan Houses. Every time the banner was clicked, a paper version of the banner with the scent sample was "handed in" by the machine.
English Translation of Main Headlines:
"The best selling men's fragrance in the country just changed.
Want to try it? Click this banner. IT'S SCENTED."