Mimi Foundation Outdoor, Ambient, Case study Mimi Foundation: Interactive outdoor by Leo Burnett Paris

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Mimi Foundation: Interactive outdoor

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Industry Public Safety, Health & Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient, Case study
Market France
Agency Leo Burnett Paris
Executive Creative Director Guillaume-Ulrich Chifflot
Art Director Jerome Gonfond Leo Burnett France
Copywriter Hadi Hassan Helou Leo Burnett France
Photographer Romina Shama
Released December 2010


EACA Care Awards 2011
The Winners Non-profit Organisations and Non-governmental Bodies Winner

Credits & Description

The face of a cancer patient has been cut into puzzle-like squares. Passerby can move them and rebuild the face, exactly as the Foundation does by helping patients with psychological aftercare and beauty treatment. Agency: Leo Burnett France.
Client: Mimi Foundation
Agency: Leo Burnett France
Date Uploaded: 2010-12-02
Executive Creative Director: Guillaume-Ulrich Chifflot
Head of Art: Claire Sougy
Copywriter: Hadi Hassan Helou
Art Director: Jérôme Gonfond
Photographer: Romina Shama
Country: France