Park Assist by Ogilvy Cape Town for Volkswagen

Adsarchive » Outdoor , Ambient , Case study » Volkswagen » Park Assist

Park Assist

Pin to Collection
Add a note
Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient, Case study
Market South Africa
Agency Ogilvy Cape Town
Executive Creative Director Chris Gotz
Creative Director Gordon Ray
Art Director Matthew Pullen
Copywriter Craig Ross
Released May 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: VOLKSWAGEN
Product/Service: VOLKSWAGEN GOLF
Agency: OGILVY CAPE TOWN
Executive Creative Director: Chris Gotz
Creative Director: Gordon Ray
Copywriter: Craig Ross
Art Director: Matthew Pullen
Account Manager: Andrew Watson
Account Supervisor: Greg Tebbutt
Photographer: Matthew Pullen
Other Credits: Production Manager - Dee Hewitt
Date of First Appearance: May 1 2009 12:00AM
Entrant Company: OGILVY CAPE TOWN, SOUTH AFRICA
Description of Ambient execution
We hired parking attendants to 'take a break' in unusual places, such as cinemas, cafes, and beaches. They would wear a Volkswagen-branded bib with the relevant messaging. The parking attendants leisurely took a break, as the New Golf’s Park Assist feature did their job for them.