Kauko Remotely Controlled Design Café by Hasan & Partners Helsinki for World Design Capital Helsinki

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Kauko Remotely Controlled Design Café

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Industry Mobile applications
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient, Design & Branding
Market Finland
Agency Hasan & Partners Helsinki
Creative Bruno Leo Ribeiro
Released February 2012

Awards

Epica Awards 2012
Media Innovation Media Innovation - Alternative Media Silver

Credits & Description

Agency (city): hasan & partners
Creative Director(s): Eka Ruola
Production Company (& City): Perfect Fools
Agency Producer(s): Sivi Uitto , Tämer Mohsen / hasan & partners
Chief Creative Officer / hasan & partners: Ami Hasan
Executive Creative Director/ h&p: Eka Ruola
Executive Creative Director / Perfet fools: Tony Hogqvist
Strategist / h&p: Tobias Wacker
Executive Technical Director/ Perfect fools: Bjorn Kummeneje
Creative lead / h&p: Mick Scheinin & Bruno Leo Ribeiro
Marketing Director / WDCH2012: Laura Aalto
Creative lead / Perfect fools: Magnus Ericsson
Art Director / Perfect fools: Martin Samuelson
Account director / h&p: Barbara Sorsa
Account lead / Perfect fools: Fredrik Heghammar
Producer / Perfect fools: Carlos Naude
Ad assistant / h&p : Minna Lairi
Technical lead / Perfect fools: Bjorn Uppeke
Designer / Perfect fools: Viktor Watterback
Programmers / Perfect fools: Paula Kreuger & Martin Torhage
Producer / Twofatboys: Espen Brekkebråten
Film / Perfect fools: Martin Hammarberg
Photo edition / Perfect fools: Karl Nord
Co Producer / Perfect fools: Patrick Sundberg
Description
World Design Capital Helsinki 2012 wanted to make those not naturally interested in design aware that anything that makes things work better is design, design is everywhere, it affects everyone and anyone can affect it.
At the core of the marketing communication is Kauko - a movable café, Kauko, with design anyone can remotely control in real-time on the web. Chairs, tables etc. move when controlled by the web user. After this, users are directed to share ideas on how to make things work better on the web or using the WDCH mobile application. All of the elements of the campaign (print, outdoor and banners) invited people to try out Kauko.