Mimeisthai by Clemenger BBDO Sydney for TEDx

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Mimeisthai

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Industry Shows, Events & Festivals
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient, Digital, Interactive & Mobile
Market Australia
Agency Clemenger BBDO Sydney
Associate Creative Director Luke Hawkins
Executive Creative Director Paul Nagy
Creative Director James Theophane
Art Director James Theophane
Copywriter Rees Steel
Designer James Theophane
Producer Jonathan Gerard
Editor Lucas Vazquez
Released May 2012

Awards

London International Awards 2012
Design Environmental Installations/Displays - Temporary Short List

Credits & Description

Entrant: Clemenger BBDO Sydney, Sydney

TEDx - "Mimeisthai"

Corporate Name of Client: TEDx
Agency: Clemenger BBDO, Sydney
Executive Creative Director: Paul Nagy
Creative Director: James Theophane
Associate Creative Director: Luke Hawkins
Copywriter: Rees Steel
Art Director: James Theophane
Design Company: Clemenger BBDO, Sydney
Design Director: James Theophane
Designer: James Theophane
Executive Producer: Denise McKeon
Producer: Jonathan Gerard
Programmers: Justin James Claydon/Kyle McDonald
Sound Design: Anthony Tiernan
User Experience: Claire Alexander
Editor: Lucas Vazquez
Online: Toby Royce
Web Development: John Knutsson/Joshua Brown
Data Visualisation: Small Multiples
Technology Infrastructure: Viocorp
Head of Craft: Tim McPherson
Description of the Project
"What Twitter Would Look Like, Without A Laptop Or Smartphone” - Fast Company

TEDx wanted their audience to connect with each other to build upon ideas they had heard in the room. Increasingly they found, their intermission audiences buried themselves in their smartphone or tablet, not connecting with their peers in the room.

"The World's First Spoken-Word Trending Engine" - SohoHouse

We turned their 1072 square meter Carriage Works Sydney theatre into a giant, real-time emerging topics trending engine. We installed an array of directional and parabolic mics strategically through the theatre. Each line-out connected directly to a dedicated speech-to-text engine. This took snippets of conversations spoken live from the theatre, and generated a live visualisation portraying ideas as they spread through the audience.

Think twitter, except without the need for a smartphone, laptop or tablet - to trend a topic all you need to do…is speak.

The audience was freed from their devices to converse and build upon the ideas in the room. The visualization generated a live topic feedback-loop on the big screen, and an online hub captured topics for later.