Burger King Outdoor, Ambient EXTREME DELIVERY by Momentum Ogilvy & Mather Lima

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EXTREME DELIVERY

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Industry Fast food
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market Peru
Agency Momentum Ogilvy & Mather Lima
Art Director Patricia Kishimoto
Copywriter Giuliana Paz
Producer Carla Chuiman, Gustavo Vía Y Rada, Kenny Montoya, Eliseo Lock
Account Supervisor Inés Sologuren
Released January 2012

Awards

El Sol 2012
Exterior AMBIENT. STREET MARKETING Y PUBLICIDAD DE GUERRILLA. Sol de Plata

Credits & Description

Category: Transit
Advertiser: BURGER KING
Product/Service: XT
Agency: OGILVY PERU
Chief Creative Officer: Aldo Canchaya
Copywriter: Giuliana Paz
Art Director: Patricia Kishimoto
Account Supervisor: Inés Sologuren
Producer: Carla Chuiman/Gustavo Vía Y Rada/Kenny Montoya/Eliseo Lock
Account Manager: Úrsula Canchaya
Account Manager: Úrsula Canchaya
Other Credits: Paul Medina/Patria/Audiosuite

Ambient Execution Description
To launch onto the market the new XT from Burger King, "the extreme size burger", the Burger King's delivery motorcycles run with the front wheel up due to the huge burger that are carrying in the load box.