ChicaGO PICASSO Outdoor, Ambient Art Institute of Chicago: ChicaGO Picasso by Leo Burnett Chicago

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Art Institute of Chicago: ChicaGO Picasso

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Industry Culture, Leisure & Sport
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market United States
Agency Leo Burnett Chicago
Associate Creative Director Natalia Kowaleczko
Creative Director Amanda Butts, Alisa Wolfson
Art Director Molly Mcgee
Producer Kate Piccirrilli
Account Supervisor Laura Zimmer
Released March 2013

Credits & Description

Inspired by the special connection the artist had with the city, Leo Burnett's "ChicaGO Picasso" campaign gives Chicagoans a reason to revisit the Art Institute.
This week, the agency unveiled a special installation in Daley Plaza that displays window banners, wrapped planter boxes and a sculpture garden of 8' high PICASSO letters scrambled throughout the Plaza using a design that mirrors the other campaign elements (OOH, ambient, digital and print.)
The installation is especially meaningful since the PICASSO sculpture garden surrounds the artist's only permanent sculpture that he gifted to the city in 1967.
Category: Entertainment & leisure
Client: Art Institute of Chicago
Agency: Leo Burnett, Chicago
Country: United States of America
Chief Creative Officer: Susan Credle
Creative Director: Alisa Wolfson
Creative Director: Amanda Butts
Associate Creative Director: Natalia Kowaleczko
Senior Digital Designer: Roberto Blanco
Art Director: Molly McGee
Producer: Kate Piccirrilli
EVP / Account Director: Cliff Schwandner
VP / Planning Director: Kevin Richey
Account Supervisor: Laura Zimmer
Account Executive: Becca Wilson
Leo Burnett Interactive: Nuno Ferreira
Leo Burnett Interactive: Rob Allen