Coca-cola Outdoor, Ambient Coca-Cola Small World Machines - Bringing India & Pakistan Together [video] by Leo Burnett Sydney

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Coca-Cola Small World Machines - Bringing India & Pakistan Together [video]

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market Australia
Agency Leo Burnett Sydney
Creative Director Jon Wyville, Dave Loew, Vince Lagana, Grant Mcaloon
Art Director Justin Carew, Andy Dilallo
Designer Iggy Rodriguez
Production HIGHLIGHT FILMS
Director Patrick Fileti
Released May 2013

Awards

Cannes Lions 2013
Direct Lions Best Use of Direct Marketing; Ambient Media: large scale Gold
Media Lions Use of Media; Best Use of Special Events and Stunt/Live Advertising Gold
Outdoor Lions Ambient; Stunts & Live Advertising Silver
Direct Lions Best Integrated Campaign Led by Direct Marketing Bronze
Cyber Lions Other Digital Solutions; Other Digital Channels Bronze
Media Lions Product & Service; Fast Moving Consumer Goods Bronze

Credits & Description

Coke and Leo Burnett Sydney have unveiled a new initiative aimed at breaking down barriers and creating a simple moment of happiness between two nations at odds - India and Pakistan.
The initiative, "Small World Machines", provides a live communications portal through a Coca-Cola vending machine for Indians and Pakistanis to interact with and engage across country borders. The "Small World Machines" experience was created to provoke happiness in the world through human connections.
Category: Drinks, non-alcoholic
Client: Coca-Cola
Agency: Leo Burnett, Sydney
Production: HIGHLIGHT FILMS
Country: Australia
Director: Patrick Fileti
Chief Creative Officer: Andy DiLallo
Creative Director: Grant McAloon
Creative Director: Vince Lagana
Creative Director: Dave Loew
Creative Director: jon wyville
Art Director: justin carew
Art Director: Andy DiLallo
Copywriter: Iggy Rodriguez
Designer: Iggy Rodriguez
DESIGNERS: Omari Miller, John-Henry Pajak
DIRECTOR - CREATIVE TECHNOLOGY: Chad Mirshak
CREATIVE TECHNOLOGISTS: Brendan Crich, Scott North
EXECUTIVE DIRECTOR OF PRODUCTION: Vincent Geraghty
EXECUTIVE PRODUCER: Adrian Gunadi
PRODUCER: Stephen Clark
EXECUTIVE ACCOUNT DIRECTOR: Bob Raidt
ACCOUNT SUPERVISOR: Katie Nikolaus
EDITOR: Patrick Fileti
2ND UNIT DIRECTOR: Angus Forbes
PRODUCTION COMPANY: The Super Group, Highlight Films
MUSIC COMPANY: Song Zu