Foster‘s Outdoor, Ambient No worries motel by 358 Helsinki, Sek & Grey Finland

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No worries motel

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market Finland
Agency 358 Helsinki
Creative Director Ale Lauraeus
Art Director Ale Lauraeus
Producer Elina Freden, Peggy Petrell
Agency Sek & Grey Finland
Creative Director Ale Lauraeus
Art Director Ale Lauraeus
Producer Elina Freden, Peggy Petrell
Released January 2016

Credits & Description

Brand: Foster's
Media: Ambient
Media: Outdoor
Category: Alcoholic Drinks
Agency: 358
Geo: Finland
Foster's: No worries motel
Are you looking for affordable festival accommodation with clean sheets, proximity to a bar... and preferably views to the main stage? No worries! Fosters has you covered. In 2015
we teamed up with Airbnb to create a unique, highly visible pop-motel for anyone to book - with an Aussie bar downstairs, of course. We then sent it on a tour around Finland: to Provinssi,
Summer Up, Q Stock and Kemut Jyväskylä festivals, where it was seen and experienced live by about 150 000 party kangaroos, also ending up on international news and Trend hunter.
THE LOUDEST ROOMS AVAILABLE ON AIRBNB
Advertising Agency: 358, Helsinki, Finland
Creative director / Art Director: Ale Lauraéus
Copywriters: Antti Tähtinen, Juuso Janhunen
Graphic designers: Isa Jokela-Gomez, Kukka-Maria Kiuru, Mark Nurmi
Producers: Elina Fredén, Peggy Petrell
Client team director: Veera Kivimäki
Photgrapher: Pekka Mustonen
3D: Troll VFX, Molla Karjaluoto
Event production: Malja
Marketing Manager: Meri Vainikka
Brand Manager: Tiina Happonen
Media Agency: Dagmar