Google Outdoor, Ambient "Project Re: Brief | Coca-Cola | Mobile Ad Demo" by Grow Interactive

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"Project Re: Brief | Coca-Cola | Mobile Ad Demo"

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Industry Non-alcoholic drinks, Search Engines
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Agency Grow Interactive
Released December 2011


Cannes Lions 2012
Mobile Lions - Grand Prix

Credits & Description

In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns.
See how Coca-Cola's "Hilltop" was re-imagined. Now you can send a Coke to a stranger across the world from your phone.
Agency: Grow Interactive