HP Outdoor, Ambient HP Advanced Photo Paper: Ripped by Publicis Malaysia Petaling Jaya

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HP Advanced Photo Paper: Ripped

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Industry Photo & Video Cameras, Accessories, Business equipment & services
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market Malaysia
Agency Publicis Malaysia Petaling Jaya
Executive Creative Director Andy Soong
Art Director Chong Khong Lum
Copywriter Teh Le Vin
Photographer Chee Wai
Released April 2008

Credits & Description

Ripped sidewalk standee

HP Advanced Photo Paper guarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression that someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees were then placed at strategic locations to demostrate to passers-by that's real t their eyes is actually a reproduction using HP Advanced Photo Paper.

Client: Hewlett-Packard
Agency: Publicis, Malaysia
Executive Creative Director: Andy Soong,
Lisa Ng
Art Director: Chong Khong Lum,
Hong Xiao Yeen,
Ooi Toe Lee
Copywriter: Teh Le Vin,
Lisa Ng,
Andy Soong
Photographer: Chee Wai