IBM Outdoor, Ambient THINK: AN EXPLORATION INTO MAKING THE WORLD WORK BETTER by Mirada, Motion Theory, SYPartners

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THINK: AN EXPLORATION INTO MAKING THE WORLD WORK BETTER

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Industry IT Solutions & Professional Networks
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market United States
Agency Mirada
Agency Motion Theory
Executive Creative Director Nicolas Maitret, Mathew Cullen, Susana Rodriguez De Tembleque
Creative Director Jesus De Francisco, Kaan Atilla
Copywriter David Fowler, Tom Raith, Jeff O’Brien, Stuart Luman, Nicolas Maitret, Keith Yamashita, Julie Felner, Susana Rodriguez De Tembleque
Designer Mark Brinn, Viet-An Nguyen, Luca Giannettoni, Ben Hansford, Jiaren Hui, Aaron Lam, Andrea Tseng, Wilson Wu, Jacklin Yoo, Andri Klausen, J. Carlos Rodriguez, James Levy, Hye Jung Bae, Daryn Wakasa, Christopher Ballard, Miwa Matreyek, Jane Ro, Josh Hartley, Rosanna Vitiello, Ivan Cruz, James Kim
Producer Javier Jimenez Annie Johnson, Lilly Preston
Illustrator Carl Detorres, Josh Cochrane
Editor Lenny Mesina, Bryan Keith, Fred Fouquet Brian Sanford
Agency SYPartners
Released February 2012

Awards

ADC Awards 2012
Interactive Design Physical, Installation - Single Gold

Credits & Description

Client: IBM
Agency: SYPartners; Mirada
http://vimeo.com/29531706
Animator: John Robson, Jason Lowe, Frank Lin
Copywriter: Jeff O’Brien, Stuart Luman, Keith Yamashita, Nicolas Maitret, Susana Rodriguez de Tembleque, Julie Felner, Tom Raith (SYP), David Fowler (Mirada)
Country: USA
Creative Director: Jesus De Francisco, Kaan Atilla (Mirada)
Design Director: James Cathcart (RAA)
Designer: Mark Brinn, Hye Jung Bae, Daryn Wakasa, Christopher Ballard, Ivan Cruz, Luca Giannettoni, Ben Hansford, Jiaren Hui, James Kim, Aaron Lam, James Levy, Miwa Matreyek, An Nguyen, Jane Ro, Andrea Tseng, Wilson Wu, Jacklin Yoo (Mirada); Josh Hartley, Rosanna Vitiello, Carlos Rodriguez, Andri Klausen (RAA)
Director: Mathew Cullen
Director of Photography: Guillermo Navarro
Editor: Lenny Mesina, Fred Fouquet, Bryan Keith
Executive Creative Director: Susana Rodriguez de Tembleque, Nicolas Maitret (SYP), Mathew Cullen (Mirada)
Executive Producer: Javier Jimenez, Alex Vlack (RAA)
Illustrator: Josh Cochrane (Mirada), Carl DeTorres (SYP)
Line Producer: Rob Newman
Music Composer: Money Mark
Partner: RAA; George P. Johnson
Producer: Annie Johnson, Lilly Preston (RAA)
Production Company: Motion Theory (MTh)
Programmers: Casey Reas, David Wicks, Jonathan Cecil, John Houck, Rhazes Spell (Mirada), Eric Gunther, John Rothenberg, Justin Manor, Lauren McCarthy (SoSoLimited)
Project Manager: Andy Merkin (Mirada), Sabrina Clark (SYP), Caitlin Mennen-Bobula (RAA), Sarah Frantz (GPJ)
Senior Art Director: Jonathan Wu (Mirada), Heui Jin Jo, Becky Hui (SYPartners)
Sound Design: Steve Borne
Visual Effects: Mirada