Done in One by GPY&R Sydney for LG

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Done in One

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Industry Electronic Devices & Home Appliances
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market Australia
Agency GPY&R Sydney
Creative Director Ben Coulson, Bart Pawlak, David Joubert
Art Director Brad Stapleton
Copywriter David Barton
Released April 2015

Credits & Description

Advertised brand: LG
Advert title(s): Done in One
Translation of headline to English:
Advertising Agency (Name, City, Country): GPY&R Sydney Australia
Agency website: http://www.gpyr.com.au/
Creative Director: Ben Coulson, Bart Pawlak, David Joubert
Art Director: Brad Stapleton
Copywriter: David Barton
Illustrator:
Photographer:
Other additional credits: Ooh! Media, Amy Luca General Manager, Michaela Lobb Account Manager, Lambro Skropidis LG General Marketing Manager, Jennifer Osborne LG Marketing Manager,
Published/Released (Month, Year): April 2015
Synopsis
To showcase the huge capacity of the LG 15KG washer, GPY&R Sydney created the 'Done in One' billboard. Made from the 71 items that can be washed in the LG 15KG ultra large capacity washing machine,
the billboard measured 12m x 3m and comprised of five bed sheets, 12 bath towels, five tablecloths, eight shirts, nine t-shirts, 10 pillow cases, nine pairs of underwear, six washcloths and seven handkerchiefs.