Lipton Outdoor, Ambient Lipton Ice Tea Cool Down Stop by Socialab

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Lipton Ice Tea Cool Down Stop

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market Greece
Agency Socialab
Art Director Tonia Loran
Copywriter Irini Georgi
Designer Loukas Roussos
Released July 2014

Credits & Description

In downtown Athens, during the summer heatwave, Lipton Ice Tea prepared a surprise for unsuspecting passers-by. The bus stop right outside the public library was turned to a "Cool Down Stop", bringing a sense of coolness to the blazing hot city center. See what happened!
Advertised brand: Lipton Ice Tea (PepsiCo)
Media: Ambient
Advert title(s): Lipton Ice Tea cools down Athens city centre!
Headline and copy text (in English): Lipton Ice Tea cools down Athens city centre!
Digital Agency: socialab, Athens Greece
Agency website: http://www.socialab.gr
OOH Agency: Master MEDIA SYSTEM S.A, Athens, Greece
Agency website: http://www.mastergr.gr/
Account Director: Tasos Veliadis
Copywriter: Irini Georgi
Αccount Manager: Fragiskos Kavroudakis
Account Manager: Eua Bouzi
Art Director: Tonia Loran
Designer: Loukas Roussos
Published: July, 2014