Mercedes Benz C-Class: Blur by BBDO Toronto for Mercedes-Benz

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Mercedes Benz C-Class: Blur

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market Canada
Agency BBDO Toronto
Executive Creative Director Peter Ignazi, Carlos Moreno
Art Director Jonathan Guy
Copywriter Frank Macera
Photographer Philip Rostron, Instil Productions
Account Supervisor Diana Nelson
Production Instil Productions Inc.
Released November 2011

Credits & Description

To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: âLooks fast. Even in park. The 450hp 2012 C-Class Coupe.â To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.

Category: Automotive
Client: Mercedes-Benz Canada Inc.
Agency: BBDO Toronto
Production: Instil Productions Inc. / Hotsets Film
Country: Canada
Campaign file: Download campaign file
Executive Creative Director: Peter Ignazi
Executive Creative Director: Carlos Moreno
Art Director: Jonathan Guy
Copywriter: Frank Macera

Production company: Instil Productions Inc.
Account Director: Adam Lang
Agency Producer: Kathie Hintsa

Photographer: Philip Rostron
Senior Account Director: Steve Groh
Account Supervisor: Diana Nelson
Event Company: Newad Inc.
Client: Mercedes-Benz Canada Inc. / Marc Boderke, VP, Marketing / Jay Owen, National Marketing Communications Manager / William Hart, Classical Marketing Supervisor