|Media||Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient|
|Agency||Ogilvy & Mather Moscow|
|MIAF Awards 2009|
|Print and The outdoor||Food stuffs||2nd place|
Credits & Description
According to the concept: Milka. One piece - and you are in the alpine world! the embodiment of idea is represented. At the outer door of the elevator there are the slogan and a piece of chocolate Milka. When the doors open, you get in the Alpine world - the internal doors and all the walls of the elevator, including floor, are covered with alpine landscape. The idea will be supported by BTL action with sampling in the BCThe Outdoor Advert titled Milka: Lift was done by Ogilvy & Mather Moscow advertising agency for product: Milka Chocolate (brand: Milka) in Russia. It was released in Sep 2008.