Milka: Lift by Ogilvy & Mather Moscow for Milka

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Industry Chocolate
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market Russia
Agency Ogilvy & Mather Moscow
Released September 2008

Awards

MIAF Awards 2009
Print and The outdoor Food stuffs 2nd place

Credits & Description

According to the concept: Milka. One piece - and you are in the alpine world! the embodiment of idea is represented. At the outer door of the elevator there are the slogan and a piece of chocolate Milka. When the doors open, you get in the Alpine world - the internal doors and all the walls of the elevator, including floor, are covered with alpine landscape. The idea will be supported by BTL action with sampling in the BC

The Outdoor Advert titled Milka: Lift was done by Ogilvy & Mather Moscow advertising agency for product: Milka Chocolate (brand: Milka) in Russia. It was released in Sep 2008.