Nice Ride Outdoor, Ambient Frozen Bikes by Persuasion Arts & Sciences

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Frozen Bikes

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Industry Bicycles
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market United States
Agency Persuasion Arts & Sciences
Copywriter Mike Gibbs
Released March 2012

Credits & Description

To celebrate the end of a Minnesota winter, and the beginning of our bike-share season, Nice Ride via Persuasion froze a bunch of their bikes in ice and left them to melt all over the Twin Cities. The more melting, the closer we are to summer.
Advertising Agency: Persuasion Arts & Sciences, USA
Creative Directors: Dion Hughes, Mark Johnson
Copywriter: Mike Gibbs