Works » Panasonic

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Industry Home electronics & Home Appliances, Shaving
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market Indonesia
Agency Saatchi & Saatchi Jakarta
Account Supervisor Dini D. Makmun, Shanty Persada
Producer Aryanto Salim, Annisa Mulyani, M.iskak, Tri Sudarno
Copywriter Pancaputera
Executive Creative Director Juhi Kalia
Art Director Audy Sutama
Illustrator Deadwolf Studio
Released June 2010

Awards

Cannes Lions 2010
Outdoor Billboards & Street Furniture Silver

Credits & Description

1 of 3 Campaign
Type of Entry: Billboards & Street Furniture
Category: Toiletries
Title: BALDY
Advertiser/Client: PT. PANASONIC GOBEL INDONESIA
Product/Service: NOSE HAIR TRIMMER ER-115
Entrant Company: PT PERWANAL SAATCHI & SAATCHI Jakarta, INDONESIA
Advertising Agency: PT PERWANAL SAATCHI & SAATCHI Jakarta, INDONESIA
Executive Creative Director: Juhi Kalia
Copywriter: Pancaputera
Planner: Daniel B. Siswandi
Account Supervisor: Dini D. Makmun/Shanty Persada
Producer: Annisa Mulyani/M.iskak/Tri Sudarno/Aryanto Salim
Art Director: Audy Sutama
Illustrator: Deadwolf Studio

Description of Ambient execution:
AFRAID TO TRIM SENSITIVE NOSE HAIR. WITH THOUSANDS OF SENSORY NERVE FIBERS IN THE NOSTRILS, TRIMMING NOSE HAIR CAN BE AS RISKY AS CUTTING LIVE WIRES . WE USED BILLBOARDS AROUND ACTUAL ELECTRIC WIRES AND POLES TO AMUSINGLY YET CONVINCINGLY DRAMATIZE THE NEED FOR THE PANASONIC NOSE HAIR TRIMMER'S SAFETY CUTTING SYSTEM.

The Outdoor Advert titled BALDY was done by Saatchi & Saatchi Jakarta advertising agency for product: Panasonic Hair Nose Trimmer (brand: Panasonic) in Indonesia. It was released in Jun 2010.