Reading Clock by Y&R Sao Paulo for Penguin Books

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Reading Clock

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Industry Books
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market Brazil
Agency Y&R Sao Paulo
Creative Director Rui Branquinho
Art Director Felipe Pavani
Copywriter Ricardo Dolla E Arturo Marenda
Released May 2016

Credits & Description

Media: Outdoor
Category: Publications & media
Client: Penguin
Agency: Y&R São Paulo
Country: Brazil
Executive Creative Director: Rui Branquinho
Creative Director: Rui Branquinho
Art Director: Felipe Pavani
Copywriter: Ricardo Dolla
Head of Art: Felipe Pavani
Production company: Cine Cinematográfica
Sound: Punch
Agency Executive Producer: Nicole Godoy
Agency Producer: Caroline Reis e Ana Assis
Print Producer: Ronaldo Cavalcante
Account team: Vivianne Brafmann e Heloisa Guimaraes
Art buyer: Monica Beretta e Stephanie Wang
A small change in a media that has been part of Brazilians' lives for such a long time conveys a powerful message, reminding the population of the importance of reading. This is the media insight of Penguin Reading Clock. The idea from Y&R Sao Paulo is to replace the numerical information of street clocks and present them in written form, thus forcing people to read that information that is part of their everyday lives.