Mercedes-Benz:TRANSPARENT WALLS by Jung Von Matt/Elbe Hamburg for Mercedes-Benz

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market Germany
Agency Jung Von Matt/Elbe Hamburg
Producer Mortimer Hochberg
Production erste liebe filmproduktion
Released September 2011

Awards

Eurobest 2011
Outdoor Digital Outdoor Bronze

Credits & Description

For the PRE-SAFE® precrash system from Mercedes-Benz, we made chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them.
To achieve this, we used a camera to film what was going on around the corner. The images were projected onto an 18/1-format billboard on a building corner so all motorists and cyclists could see them.
Producer: Mortimer Hochberg
Production: Erste Liebe Filmproduktion GmbH
Client: Mercedes-Benz: Anders-Sundt Jensen, Lüder Fromm, Damir Maric, Lena Ernst
Agency: Jung von Matt/Elbe; Sascha Hanke, Jens Pfau, Tobias Grimm, Jo Marie Farwick, Benjamin Busse, Damjan Pita, Sven Dörrenbacher, Samuel Huber, Florian Hoffmann, Frederico Gasparian, Alphons Conzen, Sascha Kurfiss, Justin Mundhenke, Florian Hoffmann, Henning Robert, Jan-Hendrik Scholz, Nicolas Schmidt-Fitzner

The Outdoor Advert titled Mercedes-Benz:TRANSPARENT WALLS was done by Jung Von Matt/Elbe Hamburg advertising agency for product: Pre-safe (brand: Mercedes-Benz) in Germany. It was released in Sep 2011.